Survival of Malaysian Electrical and Electronics Industry: Supply Chain Management through collaborative commerce technologies

The E&E Industry is the number industry in Malaysia.  However, in recent times, the industry is seeing many foreign companies relocating to lower costs countries such as China and Vietnam.  Most of the foreign E&E companies that have chosen Malaysia as the place to invest due to its lower cost.  However, due to the rising labour cost in recent years, these countries are shifting their investments to lower cost countries.  The solution to stopping the fleeing of investments in Malaysia E&E industry is not to reduce its labour cost.  The solution to the Malaysian E&E industry is to incorporate higher productivity.  One way of achieving higher productivity is through the implementation of supply chain management using collaborative technologies (C-Commerce), which enables companies to reduce lead time as well as cost.

The objective of this research is to examine motivators for adoption or non-adoption of c-commerce in particular Rosettanet technology among Malaysian E&E companies’ supply chain.  This study will answer the questions about the adoption of C-commerce technologies in supply chain management. The new variables that will affect the adoption of C-commerce technologies in Supply chain functions will be studied.  By studying the factors that enable successful adoption/diffusion of C-Commerce as well as the advantages of implementing C-Commerce, this study will be able to design suitable strategies for companies that want to implementation C-Commerce.

This study is supported by Rosettanet Malaysia and Infineon Technologies. 

Alain Chong
Current status: Ongoing
Start Date: March 2005
Expected date of completion: June 2007
Self-funding